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Bill Skrief
Partner
I've been designing/drawing/creating since I can remember. After graduating with a degree in Illustration from Syracuse University in '94,
I sharpened my design chops in a small NYC design studio. Always thankful that passion met profession, I strive to find a balance between work, family and sleep.
Strongest Design Influence?
Guerrilla Street Art. It's unconventional, controversial and politically charged.
Favorite Color?
Black (yes. I know it's not "really" a color, but...)
Favorite Typeface?
My current "go-to" font is Alternate Gothic.
Favorite TV Show?
Marvel's Daredevil (on Netflix).Favorite Books?Any number of Haruki Murakami's books...like "Windup Bird Chronicles."
Favorite Movies?
Dr. Strangelove, Memento, A Clockwork Orange, Kill Bill (I & 2)
Favorite Musicians/Bands?
TV On The Radio, Black Keys, The Sex Pistols
Favorite Fine Artists?
Banksy, Shepard Fairey, Blu, Andrew Wyeth, Rembrandt
Talent I Wished I Possessed?
To be totally functional without sleep.
If Not A Designer, What Would I Be?
A highly successful child actor.
Design Mantra?
Collaboration, integrity, and perspective are all required for successful design.
Todd Reinhart
Partner
Producing his first mural at age 5 on the inside of the linen closet door, and having used his mother’s lipstick on the family German Shepherd for his first body painting exhibition at 3, Todd was on the creative path early. After matriculating from the College of Visual & Performing Arts at Syracuse University, he has since cultivated his skills in various Creative/Entrepreneurial capacities around NYC & Brooklyn, forever chasing the creative fulfillment of his early days in the Canine Decorative Arts.
Strongest Design Influence?
Life.
Favorite Color?
Green. And any color named after a vegetable.
Favorite Typeface?
I can’t choose just one. My font folder is big, hairy and audacious - I am working through it with a Font Therapist to get my compulsions under control.
Favorite TV Show?
Unbreakable Kimmy Schmidt. God bless and keep you, Netflix! With a very close second being a tie between Idiot Abroad and GoT.
Favorite Books?
Most recently, “The Little Red Schoolbook” by Soren Hansen & Jesper Jensen and “What If? Serious Scientific Answers to Absurd Hypothetical Questions” by Randall Munroe. Oh, and anything written by William Gibson - anything at all.
Favorite Movies?
Akira, Monty Python’s The Holy Grail, Pan’s Labyrinth, Better Off Dead
Favorite Musicians/Bands?
Scissor Sisters, Rolling Stones, Gotye, Art Tatum, & Royal Blood. Try to psychologically profile THAT selection of music - I dare ya!
Favorite Fine Artists?
HR Geiger, Berni Wrightson, Egon Schiele, Skip Leipke, Gustav Klimt
Talent I Wished I Possessed?
To know empirically if that tree falling in a forest with no-one around to hear it makes a sound or not.
If Not A Designer, What Would I Be?
Trapped in a non-creative Groundhog Day-like nightmare.
Design Mantra?
“Good enough” is never, ever, good enough.
Joe Reinhart
Senior graphic designer
Joe is a Designer & Illustrator who really wants to be accepted as a fine artist. He has successfully carved out a niche of psychological and emotional turmoil that will most likely take him to an early grave.
Strongest Design Influence?
My brother
Favorite Color?
The color of my tears
Favorite Typeface?
LHF Valencia
Favorite TV Show?
My cat.
Favorite Books?
The "B” Book, read by my Wife.
Favorite Movies?
Full Metal Jacket, The Italian Job (the Original), Pans’ Labyrinth
Favorite Musicians/Bands?
The Dead Weather, Jamiroquai, Jurassic 5, Rachmaninoff
Favorite Fine Artists?
Christian Rex Van Minnen, Eric White, Banksy, Joe Sorren
Talent I Wished I Possessed?
Consistently give hugs with appropriate pressure and correct length of time.
If Not A Designer, What Would I Be?
Classical Pianist with a minor in car mechanics.
Design Mantra?
NEVER provide a design you don’t like. They’ll ALWAYS pick it.
George Mikula III
Designer / Motion Graphic Artist
Hungry 95% of the time, George is a Designer/ Motion Graphic Artist with a large appetite for success. He's also a family man with a passion for food and sports.
Strongest Design Influence?
Instagram and VSCO
Favorite Color?
Black & Blue
Favorite Typeface?
Century Gothic
Favorite TV Show?
ESPN Dude
Favorite Books?
Dr. Seus
Favorite Movies?
Braveheart, Gladiator, Scarface, Lego Movie, Anything Marvel or with Will Ferrall in it
Favorite Musicians/Bands?
Lumineers, 21 Pilots, and the Beatles
Favorite Fine Artists?
Bob Ross
Talent I Wished I Possessed?
Dunk a Basketball
If Not A Designer, What Would I Be?
Sports Broadcaster
Design Mantra?
Turn something old into something new.
everybody’s got a story
ours is how we tell yours
we help bring
meaning to messaging
so begins
our story
DEADLIZARD is a creative, agile, and passionate design boutique that has established a distinguished reputation since 2002 for creating award-winning communications solutions for many big brands.
In addition to building our extremely talented core team, we’ve nurtured long-standing partnerships with other small businesses, creative groups and gifted multimedia professionals. We strongly believe that it’s a balance of talent, experience and integrity that leads to the best, most compelling creative solutions for our clients.
‘‘Marketing is no longer about the stuff that you make, but about the stories you tell.
– Seth Godin
the plot
thickens
First and foremost, we consider ourselves storytellers.
Every message, no matter the medium in which it is delivered, needs to be told in a way that captures attention and resonates with its audience.
portfolio
Our focus is your story no matter the medium
Disney ABC Domestic Television
Case of The Missing Talk Show Host (2012)
During 2012 Katie Couric's new show Katie and the crime drama Castle were going into syndication. This video combines them into an episodic “who dunnit?" format.
Disney ABC Domestic Television
Director's Cut (2014-2015)
This sample is one of a series of :30 on-air spots broken into a :20 Question and :10 Answer. For this last round we created a 3D cinematic environment.
NBC Universal Live Group
2014 PSA Spots (Superbowl)
This impactful series of web videos targeted the B2B market, highlighting various business groups under NBC’s News umbrella.
Bazaarvoice
Bazaarvoice:media
We utilized a colorful retro illustrative style to describe the value of Bazaarvoice’s new product offering in an approachable “why-aren’t-WE-using-this?” sort of way.
Disney ABC Domestic Television
Director's Cut (2013-2014)
This example is one of over twenty :30 on-air spots broken into a :20 Question and :10 Answer format. Creatively, we emulated a storyboard look & feel.
JSDD
WAE Center Documentary 2014
This group helps individuals with disabilities find the spark within by providing an environment for participants to learn, create, express themselves, and foster meaningful relationships.
Disney ABC Domestic Television
Case of The Missing Talk Show Host (2012)
During 2012 Katie Couric's new show Katie and the crime drama Castle were going into syndication. This video combines them into an episodic “who dunnit?" format.
Bazaarvoice
Bazaarvoice:media
We utilized a colorful retro illustrative style to describe the value of Bazaarvoice’s new product offering in an approachable “why-aren’t-WE-using-this?” sort of way.
Disney ABC Domestic Television
Director's Cut (2014-2015)
This sample is one of a series of :30 on-air spots broken into a :20 Question and :10 Answer. For this last round we created a 3D cinematic environment.
NBC Universal Live Group
2014 PSA Spots (Superbowl)
This impactful series of web videos targeted the B2B market, highlighting various business groups under NBC’s News umbrella.
Disney ABC Domestic Television
Director's Cut (2013-2014)
This example is one of over twenty :30 on-air spots broken into a :20 Question and :10 Answer format. Creatively, we emulated a storyboard look & feel.
JSDD
WAE Center Documentary 2014
This group helps individuals with disabilities find the spark within by providing an environment for participants to learn, create, express themselves, and foster meaningful relationships.
Oxygen
Upfront 2015
Oxygen requested a suite of deliverables to support their Upfront sales effort, including lifestyle decks, eblast templates, printed leave-behinds and fully editable sponsorship templates.
The Weather Channel
Allfront 2014
With TWC’s extensive digital presence, they produced an ALLfront initiative to gather all Ad and Sponsorship opportunities under one roof, blending both their digital and on-air aesthetic.
FOX News Channel
Upfront 2015
DL delivered what appeared to be a full motion video reel presentation, yet enabled it to easily change messaging, content, and research as often as needed.
Disney ABC Domestic Television
Marvel: Agents of SHIELD
We ran with the series' backstory and aesthetic and designed a presentation that would entice audiences with the excitement of the Marvel universe.
Screen Vision
2014 General Presentation
DL designed a scalable presentation with rich graphics and complex page animations to help communicate the immersive and emotive quality of going to the movies.
NBC News
Upfront 2013
NBC News went to market with an all-encompassing 400+ page encyclopedic library, including persistent onscreen navigation and a stylized infographic look.
Oxygen
Upfront 2015
Oxygen requested a suite of deliverables to support their Upfront sales effort, including lifestyle decks, eblast templates, printed leave-behinds and fully editable sponsorship templates.
The Weather Channel
Allfront 2014
With TWC’s extensive digital presence, they produced an ALLfront initiative to gather all Ad and Sponsorship opportunities under one roof, blending both their digital and on-air aesthetic.
FOX News Channel
Upfront 2015
DL delivered what appeared to be a full motion video reel presentation, yet enabled it to easily change messaging, content, and research as often as needed.
Disney ABC Domestic Television
Marvel: Agents of SHIELD
We ran with the series' backstory and aesthetic and designed a presentation that would entice audiences with the excitement of the Marvel universe.
Screen Vision
2014 General Presentation
DL designed a scalable presentation with rich graphics and complex page animations to help communicate the immersive and emotive quality of going to the movies.
NBC News
Upfront 2013
NBC News went to market with an all-encompassing 400+ page encyclopedic library, including persistent onscreen navigation and a stylized infographic look.
The Weather Channel
National Outdoor Ad Campaign 2017
We conceptualized and produced The Weather Channel’s “Window To Weather” outdoor campaign, running during the 2017 upfront season in key markets from LA to NYC.
The Weather Channel (UK)
2015 Mobile Brochure
This smaller, tablet-formatted glossy brochure highlighted current and upcoming mobile opportunities for the UK arm of The Weather Channel.
DADT
Operation Game Premium 2009
This premium was built to accompany the 2009 Upfront sales effort, syndicating Grey’s Anatomy. As such, we created packaging around a new programming-themed Operation game.
MSNBC
2013 Sponsor Case Study Media Kits
These sponsorship recap pieces aggregated the media products for specific high-volume advertisers for the NBCU News Group, presenting them in a slick and engaging way.
WE TV
Upfront Juice Bar 2015
WE tv set up a mobile Juice Bar at ten agencies during its 2015 Upfront season. We designed the facade to reflect the Upfront video & presentation aesthetics.
Oxygen
Upfront Programming Card 2015
This double-sided leave-behind featured programming & sponsorship highlights and offered media buyers and decision-makers a list of key opportunities for the 2015/16 season.
The Weather Channel
National Outdoor Ad Campaign 2017
We conceptualized and produced The Weather Channel’s “Window To Weather” outdoor campaign, running during the 2017 upfront season in key markets from LA to NYC.
The Weather Channel (UK)
2015 Mobile Brochure
This smaller, tablet-formatted glossy brochure highlighted current and upcoming mobile opportunities for the UK arm of The Weather Channel.
DADT
Operation Game Premium 2009
This premium was built to accompany the 2009 Upfront sales effort, syndicating Grey’s Anatomy. As such, we created packaging around a new programming-themed Operation game.
MSNBC
2013 Sponsor Case Study Media Kits
These sponsorship recap pieces aggregated the media products for specific high-volume advertisers for the NBCU News Group, presenting them in a slick and engaging way.
WE TV
Upfront Juice Bar 2015
WE tv set up a mobile Juice Bar at ten agencies during its 2015 Upfront season. We designed the facade to reflect the Upfront video & presentation aesthetics.
Oxygen
Upfront Programming Card 2015
This double-sided leave-behind featured programming & sponsorship highlights and offered media buyers and decision-makers a list of key opportunities for the 2015/16 season.
Clear Channel Outdoor
Emarketing 2011
DL was tasked with creating a series of marketing pieces by CCO, with the goal of increasing awareness of their Outdoor opportunities with both existing and potential clients.
AccentHealth
2012 Holiday E-campaign
This hand-drawn, holiday-themed emarketing push was created and co-written by DeadLizard. It blended health and holiday activities with a cheeky sense of humor.
One World Sports
2015 Monthly Digital Newsletter
This monthly industry e-newsletter consisted of content and photography updates to the design template developed by DL...as well as management within Constant Contact.
NBC News
2012 -2014 Various Eblasts
A selection of several marketing initiatives DL has produced for NBCU News properties over the years. Most pieces were one-off B2B/internal messaging announcements.
HBO Latino
2016 Internal EBlasts
DL was enlisted to create a captivating Eblast using photography and typography that cover internal stories for HBO Latino's HR department.
ABC
2014 Holiday E-Card
DL was asked to create a lighthearted Holiday e-card for ABC to showcase their “big-wins” at the close of the year. This storybook motif helped thread it all together...
Clear Channel Outdoor
Emarketing 2011
DL was tasked with creating a series of marketing pieces by CCO, with the goal of increasing awareness of their Outdoor opportunities with both existing and potential clients.
AccentHealth
2012 Holiday E-campaign
This hand-drawn, holiday-themed emarketing push was created and co-written by DeadLizard. It blended health and holiday activities with a cheeky sense of humor.
One World Sports
2015 Monthly Digital Newsletter
This monthly industry e-newsletter consisted of content and photography updates to the design template developed by DL...as well as management within Constant Contact.
NBC News
2012 -2014 Various Eblasts
A selection of several marketing initiatives DL has produced for NBCU News properties over the years. Most pieces were one-off B2B/internal messaging announcements.
HBO Latino
2016 Internal EBlasts
DL was enlisted to create a captivating Eblast using photography and typography that cover internal stories for HBO Latino's HR department.
ABC
2014 Holiday E-Card
DL was asked to create a lighthearted Holiday e-card for ABC to showcase their “big-wins” at the close of the year. This storybook motif helped thread it all together...
main characters
Additionally, we take great pride in our long-standing relationships.
Happy clients become return clients.
Following are examples of some of our partnerships:
team
Without Lizards, we’d just be “Dead.”
It is the people here at DEADLIZARD that allow us to succeed.
Our team’s talent, integrity, experience and synergy are the Special Sauce to our Creative Solutions Sandwich.
Joe Reinhart
Sr. Graphic Designer
