THE CHALLENGE

For the 10th year in a row, The Weather Channel and Allen Media Group once again turned to DeadLizard to develop their Upfront Presentation and support materials for 2025 – 2026. Building on last year’s design, the goal was to deliver a bolder, cleaner look—one that offered a fresh lens for new research and storytelling but also echoed the original foundation.

THE INSIGHT

Success doesn’t always mean starting from scratch. Drawing from our work on another Weather Channel project, the team saw that a strategic evolution—not a full redesign—would better elevate and streamline the content.